We are an ethical factory that produces cultural innovation, creativity and an interdisciplinary media workshop says Rocco Toscani ours is a place where ideas and dreams become truth. Thats why we immediately answer to Ai.bi.s call. In this hhow IO SONO FIGLIO (Im son) took shape: a logo, a shooting and a photo exibithion. The stars are those who have been abandoned and know well what it means to be a son. It happened through Italy, in may 2010, and in Milan.